About this project
The Flagship Farms project, developed by McDonald’s in conjunction with the Food Animal Initiative (FAI) , aims to highlight best practice in these farms.
We consider good practices demonstrated by farmers in one or more of the following areas:
Ethical: human welfare and labour rights, animal health and welfare, rural landscape preservation, business ethics and supplier relationships.
Environmental: climate change & greenhouse gas emissions, biodiversity (ecosystem protection), natural resources (soil, water, air emissions), agro-technology, waste.
Economic: local economies, sufficient good quality production, community.
Our Good Practice Matrix shows the detailed aspects in which the flagship farms excel.
The Flagship Farm project builds on the McDonald’s Agricultural Assurance Programme (MAAP), the tool that we use to assess the agricultural production standards employed in growing the farm products used in our menu.