About Flagship Farms
The 3-year project has been developed by McDonald’s in conjunction with the Food Animal Initiative (FAI) to encourage sharing of sustainable agricultural practices and to demonstrate the long term commitment to agriculture that the company has. We will continue to add further case studies and discuss new issues over time.
Europe has long been a leader of agricultural progress globally, in its development and use of techniques and technology. Sharing good practices is a great way of driving improvements in sustainable agriculture. This project aims to establish a direct dialogue amongst progressive farmers across Europe, and to facilitate the sharing of sustainable farming concepts across the producer network. These progressive farmers are keen to demonstrate the good practices they have adopted and are striving to continuously develop progressive sustainable practices.
Each ‘Flagship Farm’ is outlined in a case study and demonstrates practices that are scientifically valid, and supported by NGOs and other key stakeholders. The practices we have measured each farm against are outlined in our Good Practice Matrix.
