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Potatoes - Maximillian Hardegg, Austria

This case study shows how modern farming can provide environmental benefits for wildlife and biodiversity, whilst producing high-quality potatoes. It focuses on water management, soil testing, and demonstrates how by delivering consistently high-quality potatoes, supply contracts can be established.

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Key issues covered in this case study:

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Ethical
(acceptable practices)

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Environmental
(protecting the planet)

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Economic
(long-term economic viability)

Human Welfare
Food Safety
Natural resources - Soil
Soil fertility & health
Soil erosion

Sufficient high quality production
Producer income security & access to market
Agricultural input costs

Business ethics & supplier relationships Natural resources - Water
Water pollution
Water usage efficiency
Community investment
Support for community programmes

Rural landscape preservation Ecosystem protection
High Conservation Value Land (HCVL)
Habitat & species preservation