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Community investment

Over 90% of the EU is considered ‘rural’, and it is occupied by over 56% of the population. Rural community investment is a crucial issue within Europe. Average income is often lower in rural than urban areas, and the skill base can be narrower.

The farming community can play a role in improving the quality of life in rural areas through community investment, working with local businesses and facilitating diversification of the local economy.

Farms can maximise their impact in these areas through working closely with producers and suppliers, ensuring secure, sustainable business both up and down the supply chain (producer income securities). Some farms have demonstrated good practices in the areas of local sourcing and employment crucial for rural community development. Finally, simple investment in community programmes, such as support of local teams and charities, can demonstrate commitment to local people and communities while benefitting the businesses.

In practice

casestudy Producer income security
Benfica do Ribatejo Tomato Farm, Portugal

This farm is part of a joint collaboration of 46 farms (Producer/Grower Organisation), with a total area of 1,500 hectares (3,700 acres). The Producer/Grower Organisation deals directly with the tomato processor allowing for a close association which benefits both the individual farmers and the processor. This allows the farm access to professional plant technologists who are able to give help and advice with fertiliser, plant protection product applications and water use.

The Producer/Grower Organisation deals also directly with the processor regarding contracts and supply of product. The Producer/Grower Organisation then organises the farms within the group to ensure that the supply criteria of the contract is met, allowing the farms to achieve the best possible price for their tomatoes.

Go to case study »Tomatoes – Alqueive da Branca, Portugal