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You can change your cookie settings at any time, however if you do so parts of this website may not function correctly. Our Cookie Policy explains more.


Cookie Policy

 

What are cookies and how do they work?

"Cookies" are text-only pieces of information that a website or application transfers to your computer, mobile or other web-browsing equipment. Cookies allow the website or application to remember important information that will make your use of the site more convenient. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a randomly generated unique number or other value. Like most websites, we use different types of cookies for a variety of purposes in order to improve your online experience (see below for more information).

Depending on the purpose of the cookies, we use session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

 

Your consent to our use of cookies

By continuing to use this website you are agreeing to our placing of cookies on your device as detailed in this section.

If you do not wish to accept the placing of cookies on your device in connection with your use of this website you must stop using it or adjust the cookies setting in your browser (details on how to do this are set out below)

If you use your browser settings to block cookies, you may not be able to take advantage of all features of this website and you may not be able to access all or parts of our website/app.

 

Which cookies do we use and why?

When you use this website the following cookies may be set on your device:

1) Strictly necessary cookies

'Strictly necessary cookies' let you move around the website and enable you to use features that you have specifically asked for. Without these cookies these features would not function.

Strictly necessary cookies tend to be session cookies which are deleted at the end of the browser session. Accepting these cookies is a condition of using the website, so if you prevent these cookies we can't guarantee how our website will perform during your visit.

2) Functionality Cookies

'Functionality cookies' are used to provide services or to remember your settings. This may include your user name if you have selected 'remember me' at a log in page.

We use Functionality Cookies to:
(i) customise your McDonald's web experience;
(ii) assist with the administration of certain other activities such as online prize promotions.

Functionality cookies, by their very nature, are persistent cookies so that we remember your computer when you return to our website. Some of these cookies are managed for us by third parties – where this is the case we don't allow the third party to use the cookies for any purpose other than those listed above. If you prevent cookies, including functionality cookies, this may mean we can't offer you some services.

3) Performance/Analytic Cookies

'Performance/Analytic cookies' collect information about how you use our website such as which pages you visit and if you experience any errors. These cookies don't collect any information that could identify you – all the information is collected on an anonymous aggregate basis.

We use Performance/Analytic Cookies to:
(i) to help us improve how our website works,
(ii) understand what interests our users;
(iii) measure the effectiveness of our advertising;
(iv) track the total number of visitors to our site.

Most performance cookies tend to be session cookies which are deleted at the end of the browser session. In some cases, some of these cookies are managed for us by third parties, but we don't allow the third party to use the cookies for any purpose other than those listed above. Some of these third party performance cookies are not session based and have varying expiry dates.

We use third party cookies for analytics - to opt out of participating with Google Analytics please visit -https://tools.google.com/dlpage/gaoptout

If you prevent performance cookies we cannot use information from your visit to improve your future website

4) Targeting Cookies

Targeting cookies collect the most information about users. These cookies are used to deliver advertisements more relevant to you and your interests based upon your web-browsing activity. This is sometimes called behavioural advertising

We shall not use a targeting cookie without your express consent, which we would usually obtain by asking you to register and/or opt in to a particular service.

For more information about such cookies and behavioural advertising you can go to; http://www.youronlinechoices.com/uk/

 

How can I block and/or delete cookies?

Some third party cookies can be removed individually by going to that third party's website, for example as detailed above for Google doubleclick.

More generally, you can use the options in your web browser if you do not wish to receive cookies or if you wish to your browser to notify you when you receive cookies. You can easily delete any cookies that have been installed in the cookie folder of your browser.

For example, to delete cookies on Internet Explorer 8, follow these steps:

Click to open Internet Explorer.
Click the Tools button, and then click Internet Options.
On the General tab, under Browsing history, click Delete.
Select the Cookies check box, and then click Delete if it isn't already checked. Clear or select check boxes for any other options you also want to delete.
If you don't change any check boxes, deleting the browsing history removes temporary Internet files, webpage history, and cookies. Temporary files and cookies for your saved favourite websites are preserved.

If you are not using Microsoft Windows Explorer, then you can choose one of the links below for more information or can select "cookies" in the "Help" function of your browser for information on where to find your cookie folder.

If you disable all cookies you may not be able to take advantage of all the features of this website and some webpages make not work correctly.

 

Similar devices to cookies that we also use

We also uses web beacons to better help manage content on this website. Web beacons are tiny graphics with a unique identifier (similar in function to cookies) which are stored on a person's device and they are imbedded invisibly on webpages to track online movement on the web. However, all this information collected is anonymous and we do not gather any personally identifiable information.

We may also use a special type of a cookie, called a "Flash" cookie which allows us to store some of your preferences on the website. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager06.html

 

Does this policy change?

This Policy was last updated in September 2014. From time to time, it may be necessary for us to change this cookie policy. This might be for a number of reasons; for example, it is not currently our policy to enable purchases of merchandise online via any of our websites, but if this policy were to change we would wish to use cookies to keep track of your online purchases, to keep your purchases secure and to assist you with making them. So, we suggest that you check here periodically for any changes.

 

Questions?

If you have any questions or feedback on our Cookie Policy or would like a list of the cookies we use on this site, please contact our support team