Good Practice Matrix
Farms must demonstrate good practice in selected areas on the Good Practice Matrix (Ethical, Environmental, Economic).
 Ethical (acceptable practices) |
 Environmental (protecting the planet) |
 Economic (long-term economic viability) |
| Human Health & Welfare Employee health & welfare Food safety |
Climate change Greenhouse gas emissions Energy efficiency & renewables |
Sufficient high quality production Producer income security & access to market Agricultural input costs Crop & livestock disease |
| Animal Health & Welfare Nutrition Medication & growth promoters Genetic selection Animal cloning Husbandry Transport Slaughter |
Natural Resources - soil Soil fertility & health Soil erosion, desertification & salinisation Soil contamination |
Community investment Local employment & sourcing Support for community programmes |
| Business ethics & supplier relationships |
Natural resources – water Water pollution Water usage efficiency |
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| Rural landscape preservation |
Natural resources – air Air emissions |
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| Agrotechnology Agrochemical usage Bioconcentration & persistent organic pollutants Genetically modified organisms |
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| Ecosystem protection High conservation Value Land (HCVL) Habitat & species preservation |
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| Waste Production waste Hazardous waste Waste to landfill |
McDonald’s has developed this matrix to outline the areas that we consider important in sustainable agriculture. This structure is not designed to be exclusive; there are many additional issues facing agriculture and these issues can be structured / categorised in any number of ways. We have chosen to work with this structure so that we can simply demonstrate good practice through our flagship farms case studies in these broad areas.